Agency Growth Hack: Extreme Customer Alignment

So this growth hack is really a mindset shift. We call it extreme customer alignment. We say extreme because what we mean is you’re figuring out how to make what’s in your best interest and your customer’s best interest, the exact same thing....

Agency Growth Hack: The 15% Rule

Here’s a really important growth hack. It’s called the 15% rule and what this means is that you need to spend 15% of your time as a small business owner thinking about your strategy, thinking strategically about the future of your business. There is the...

Agency Growth Hack: Asymmetric Value

So here’s a really important concept. It’s called asymmetric value. We’re talking about the difference between what it costs you to give something and the value to the person who’s receiving it. So if you can imagine, there is stuff that your...

Agency Growth Hack: Fix Your X-Axis

For most businesses, growth looks like an X-axis that represents time and a Y-axis that shows dollars and then hopefully an arrow that’s pointing up over time. So many businesses become solely focused on dollars that they get stuck in the grind and thus their...

Agency Growth Hack: The Ah-Ha Amen Experience

If you’re selling something that you genuinely believe will help your customer, then forget about your value proposition, your elevator pitch, sales gimmicks, and techniques. Instead, you need to focus on giving the customer what we call the Ah-Ha Amen...

Agency Growth Hack: Reconnect With Your Clients

So you spend a lot of time talking to customers. What percent of that time goes to customers who need you a lot because they have billing issues? They have lots of claims on minimum value policies with no real hope that they’re going to take advantage of the...