If you’re meeting with clients and you feel like they’re just not fully engaging with you, like you’re just not getting the response that you want, then there’s a great lesson you can learn from a mentor of mine named Chris Rafter who taught me, never walk into your client’s office unless you’re prepared to give them $500 worth of value.

Now, what does that look like?

First, you have to make sure that we’re giving them YOUR time and not vice versa. If they’re giving you their time, then the meeting’s already a failure.

Second is help them wrap their brain around an important problem and a way that they haven’t been able to before. Once they understand that you get their problem better than they do, we’re going to assume you have the solution.

Which means now three, you’re in a position to provide them with a great solution to that problem, and if you’re approaching the meeting that way, you’re going to get much better results.

So give that a shot and at this duty or resonated with you, please share it. Until next time, please don’t settle. Go crush it.