Protected: The Customer Does Not Come First
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Five Ways To Stop Losing A Fortune
Our business used to be a leaky bucket. We put sales revenue in the top, but the bucket never filled. Too many holes. So we got smart and plugged the holes. Here are some of the biggest leaks in most businesses’ buckets. #1: Customer Churn Costs Do you know how...Win More Business With Existing Customers (3/3)
Everybody gets that relationships trump transactions. But what is it about a relationship that makes customers keep coming back? You might think it’s customer service. Sure, that’s important, but it’s a given. You can’t be a serious business...Win More Business With Existing Customers (2/3)
Here’s something that we all know as consumers but forget as salespeople: When we feel like someone is trying to sell us something, our shields go up. We know this, but we do it anyway when we’re selling. Why? Because we want the sale of course. But that’s...Win More Business With Existing Customers (1/3)
I routinely won 6-and-7-figure deals when I was in the tech industry. That wouldn’t be super impressive, except for 2 things: I was typically the highest bidder (or at least one of the highest bidders). I was an engineer, not a salesperson. My secret? I never...