The Adaptive Agency

The Math Of A Lost Customer

Customer churn may seem like a natural part of business. Here’s why it actually costs a fortune.   Hard Costs CAC (Customer Acquisition Cost) Acquiring a customer costs money. Most small businesses underestimate this cost and how it drains...

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The Riches Are In The Niches

Author’s note: I need to be clear about my use of the term “riches.” The road to riches is via providing overwhelming value. Customers give you excess profit when you deserve it. No shortcuts. Why do most small businesses pursue the path of least...

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