The Adaptive Agency
Two Ways To Grow: How Much Do You Want To Work For Each Dollar?
Dave Christy's event in Dallas last week was amazing. If he has another one, don't miss it. Of course, Dave's an excellent human and a mega-successful agent with an impressive network that he shared with attendees. The sessions were great and the...
Free Yourself From Diminishing Returns
I frequently mention the importance of doing things that compound. Sounds cool, but it might not be intuitive. To understand compounding and really drive growth, it helps to understand it's alter-ego: diminishing returns. 3 Modes Of Growth...
The Math Of A Lost Customer
Customer churn may seem like a natural part of business. Here’s why it actually costs a fortune. Hard Costs CAC (Customer Acquisition Cost) Acquiring a customer costs money. Most small businesses underestimate this cost and how it drains...
Say Ah. 5 Profitability Lessons From Your Dentist
You probably didn’t know that Client Focus has a dental line of business. (We set patient appointments for them.) It turns out dentists do some things that are amazingly applicable to insurance agency profitability. Here are the top 5. ...
Focusing On Profit Will Change Your Life
Profit is virtuous. Yes, it is. And profit—not revenue, not headcount—is the key to everything you want in your business. By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much...
The Riches Are In The Niches
Author’s note: I need to be clear about my use of the term “riches.” The road to riches is via providing overwhelming value. Customers give you excess profit when you deserve it. No shortcuts. Why do most small businesses pursue the path of least...