The Adaptive Agency

Do You Understand Payback Period?

You just won a new customer. That’s exciting stuff. The more customers, the better. Some agents intuitively know that not all revenue is equal. They’ve figured out that there are some sales that never turn a profit. One way to think about that is...

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Customers x Premium x Years

You’re an ethical person. You run an honest business. That means if you make more money, it’s because more people like what you’re doing. But there are so many buttons to push on the way to Net Income. It’s easy to get distracted and just work on...

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How To Get Great Customers

Client Focus has a unique vantage point. As an appointment-setting company, we see first-hand how customers feel about their agents. Our sample size is literally in the millions, so we’ve seen everything. Here’s what happened when two very...

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The Kidney Stone Test

Imagine if the time you could spend on your business were cut drastically. What would happen? Would it grind to a halt, hum along just fine, or continue to grow without you? Would your employees be lost, or would they use your absence to be...

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What To Stop Doing

The grind is all the stuff you do that prevents you from doing better stuff. Better stuff is stuff that makes your employees more successful, your customers happier, your wallet thicker, and your business bigger. You crave that, right? So, let’s...

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