The Adaptive Agency

You’re an ethical person. You run an honest business. That means if you make more money, it’s because more people like what you’re doing. But there are so many buttons to push on the way to Net Income. It’s easy to get distracted and just work on...

Client Focus has a unique vantage point. As an appointment-setting company, we see first-hand how customers feel about their agents. Our sample size is literally in the millions, so we’ve seen everything. Here’s what happened when two very...

Imagine if the time you could spend on your business were cut drastically. What would happen? Would it grind to a halt, hum along just fine, or continue to grow without you? Would your employees be lost, or would they use your absence to be...

If you own an agency, this should be your dream list: Huge ROI Massive CLV Brand awareness Referral business Real Impact If so, the first ingredient is customer engagement. You already have great products. And great customer service. Those are...

The grind is all the stuff you do that prevents you from doing better stuff. Better stuff is stuff that makes your employees more successful, your customers happier, your wallet thicker, and your business bigger. You crave that, right? So, let’s...

If you missed part 1 of this series, the link is here. Part 2 can be found here. A business with a strong niche isn’t trying to be “better” than the competition. They’re trying to differentiate themselves out of competition altogether. And one of...