So this growth hack is really a mindset shift. We call it extreme customer alignment. We say extreme because what we mean is you’re figuring out how to make what’s in your best interest and your customer’s best interest, the exact same thing.

It’s so important because it gives you the ability to go all in with your customer, forget about your own needs, because they’re the same thing. It’s a superpower because when they don’t smell this commission breath on you anymore, they’re going to give you access to the information that you need to really provide transformative solutions for them. And that’s going to give you a whole new range of opportunities.

So is this sort of longterm thinking? Yes, it is. Is it worth it? Absolutely. And you know it is because you’ve been the customer and you know how you would respond to somebody who went all in with you. So give it a shot and let us know how it works.