The Adaptive Agency

2024 will come and go. If you want it to be the year things begin to change for you and your agency, pick a few items from this list and pursue them zealously. You’ll be amazed at what happens. 1. Stop doing things that don’t work. It sounds trite,...

Have you ever thought, “I didn’t get anything important done but I’m exhausted!” A lot of things can lead to that feeling. Things like: Never-ending task work. Putting out fires all day. Doing things yourself to make sure they’re done right. You...

If you’re self-employed, you still have a job, but you’re your own boss. You can make more money, have a better quality of life, help people, etc. And you can do it your way. Amazing. Well done. But “entrepreneur” implies something more. As an...

Story Time  Years ago, we took our nine-year-old son to LegoLand. He was more than a fanatic–he was a madman. Always building things. Mostly with Legos.  As soon as we got inside the park, he made a beeline for the greatest thing he had ever seen:...

Here’s A Promise Block out an hour a week to think about your business. The Strategic Leap Framework will transform your agency.   Introduction You want to “work on your business, not just in it.” You were “busy all week and didn’t get...

In this business, people come first. Everyone needs to be protected from risks and accidents. And you love giving them value. But they don’t all respond the same way, do they? Here are 10 truths about customers that you probably already realized...