The Adaptive Agency

I know you have a ton of metrics to watch. Many of them don’t tell a story and don’t help you make critical decisions. They just stress you out. This one will change your life: Custom Acquisition Cost, or “CAC”.   How will CAC make you...

I have overcome failure. I no longer worry about it or experience disappointment because of it. This is not a post about having a positive attitude or avoiding risk. It's about 3 ways of reframing everything you do so that failure becomes...

This might be jarring for some readers. 10% will get it, and 1% will do something about it. Those who do will still compete for sales but not revenue, profit, or market share. We’re talking massive advantage. “Insurance Agency” is not a business...

Artificial Intelligence (AI) for the masses came online in December. It’s called ChatGPT. You can communicate with it at openai.com. It gives impressive answers to hard questions in seconds. Many think it will put Google search out of business....

I love hearing agent feedback about episodes of The Adaptive Agency. An agent in Florida recently shared generous feedback about a previous article:  A Hidden Christmas Gem For Leaders. So I asked her what she’d like me to cover in a future...

Today’s episode could launch a massive life upgrade for you. Here’s why: If you’re like most people, you’re stuck in a hamster wheel of low-value activity. And it’s driving you crazy. Things like: urgent task whack-a-mole firefighting low-yield...