Growing sales and growing the business don’t always correlate. I’ve seen them have a negative correlation. It’s not that more sales is bad. It’s that for many small businesses, sales isn’t the problem. And so sales isn’t the solution. Find the Constraint....
You just won a new customer. That’s exciting stuff. The more customers, the better. Some agents intuitively know that not all revenue is equal. They’ve figured out that there are some sales that never turn a profit. One way to think about that is “How long does it...
You’re an ethical person. You run an honest business. That means if you make more money, it’s because more people like what you’re doing. But there are so many buttons to push on the way to Net Income. It’s easy to get distracted and just work on “stuff.” It’s easy to...
Client Focus has a unique vantage point. As an appointment-setting company, we see first-hand how customers feel about their agents. Our sample size is literally in the millions, so we’ve seen everything. Here’s what happened when two very different agents asked us to...
Imagine if the time you could spend on your business were cut drastically. What would happen? Would it grind to a halt, hum along just fine, or continue to grow without you? Would your employees be lost, or would they use your absence to be creative and innovate?...
If you own an agency, this should be your dream list: Huge ROI Massive CLV Brand awareness Referral business Real Impact If so, the first ingredient is customer engagement. You already have great products. And great customer service. Those are non-negotiables. But...
