You know the hamster wheel routine: run forever, go nowhere. It’s why we’re constantly working in our business rather than on our business. It’s a lot of zero-leverage and very low-leverage activities. Good news: I’ve created a free, simple tool you can use to...
Virtually every business owner wants to grow. But we spend so much money to grow writing checks gets stressful. Marketing, customer service, sales commissions–it really starts to add up. Good news! There’s an easy way to assess whether a cost is adding to your...
There are as many approaches to growth as there are small businesses. Every agency is different. But not all business mindsets are the same. Some are more growth-oriented than others. Contrasting 2 Mindsets Over 25 Years Let’s start with a few assumptions: You...
So many agents are asking the question: “How do I get more customers?” They’ve bought leads, sponsored community events, and tinkered with social media. But nothing seems to be the silver bullet. Focusing on “How do I get more customers?” is a trap. It’s a short-term,...
So far this year, my team has made about 750K calls. When you have data on >1M calls per year, you learn stuff. And of those learnings, Contact Ratio is a hidden treasure. Whether you’re prospecting or setting your own review appointments (break my heart),...
Having met thousands of agents and heard hundreds of them talk about their businesses, I’ve realized that they’re distributed just like every other industry. Some are truly incredible. A few are awful and don’t last. Most are interchangeable. I can’t think of anything...
