In The Adaptive Agency, I talk a lot about getting out of the hamster wheel.
It’s the topic that gets the most responses.
But let’s get more specific.
“10x Is Easier Than 2x.”
I recently read 10x Is Easier Than 2x by Dan Sullivan. Great read. He contrasts the pursuit of 2x gains versus the pursuit 10x gains.
The numbers 2 and 10 are just euphemisms for the kinds of gains we might pursue.
Dan’s point is not complicated. Here’s how I interpreted it:
- 2x means trying to produce more by working harder or being better. It’s governed by the law of diminishing returns.
- 10x results are so big that just improving on current methods won’t work. You have to find new ways and new leverage.
So, 10x gains are harder to imagine but easier to produce.
But that’s why people don’t pursue them: they’re harder to imagine. We do what we know, right? And that means we’re so captive to our busy work that we never get to the amazing things.
So, I made a tool to simplify the whole process. If you want to get out of the hamster wheel and pursue “10x” gains, this tool will get you underway.
Free Tool: The Attention Matrix
The purpose of this tool is to help you fix your attention budget. It will very simply help you prune low-value attention burners.
It’s incredibly simple. Give it some effort, and you’ll find out (a) where your attention is being spent and (b) what to do about it.
I’d love to talk with you about your results. Mine have been amazing.