Free Yourself From Diminishing Returns

I frequently mention the importance of doing things that compound. Sounds cool, but it might not be intuitive. To understand compounding and really drive growth, it helps to understand it’s alter-ego: diminishing returns.   3 Modes Of Growth 1. Linear...

The Math Of A Lost Customer

Customer churn may seem like a natural part of business. Here’s why it actually costs a fortune.   Hard Costs CAC (Customer Acquisition Cost) Acquiring a customer costs money. Most small businesses underestimate this cost and how it drains their profits. Suppose...

Say Ah. 5 Profitability Lessons From Your Dentist

You probably didn’t know that Client Focus has a dental line of business. (We set patient appointments for them.) It turns out dentists do some things that are amazingly applicable to insurance agency profitability. Here are the top 5.   Lesson 1: Dentists Only...

Focusing On Profit Will Change Your Life

Profit is virtuous. Yes, it is. And profit—not revenue, not headcount—is the key to everything you want in your business. By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much better off as a...

The Riches Are In The Niches

Author’s note: I need to be clear about my use of the term “riches.” The road to riches is via providing overwhelming value. Customers give you excess profit when you deserve it. No shortcuts. Why do most small businesses pursue the path of least compensation? You and...