The Adaptive Agency

What to have more fun and make way more profit? This recipe will turn you into an Adaptive Agency with thick margins and huge fulfillment. Step 1: Meet with one existing customer. Don't sell yet. Learn. Learn as much as you can. Step 2: Identify...

Our business used to be a leaky bucket. We put sales revenue in the top, but the bucket never filled. Too many holes. So we got smart and plugged the holes. Here are some of the biggest leaks in most businesses' buckets. #1: Customer Churn Costs Do...