The Adaptive Agency

There are companies you’ll always buy from. And there are some you’ll never buy from again. You know which ones they are. They’ve earned your business and it would be very hard for them to lose it. They’ve created customer loyalty. Customer loyalty...

Here we are in 2024. Wow! And guess what? In no time flat, we’ll be saying, “Here we are in 2025.” Some things are going to happen in the meantime. They’ll define 2024 for you and your agency. Whether you make them happen or watch them happen,...

2024 will come and go. If you want it to be the year things begin to change for you and your agency, pick a few items from this list and pursue them zealously. You’ll be amazed at what happens. 1. Stop doing things that don’t work. It sounds trite,...

Have you ever thought, “I didn’t get anything important done but I’m exhausted!” A lot of things can lead to that feeling. Things like: Never-ending task work. Putting out fires all day. Doing things yourself to make sure they’re done right. You...

If you’re self-employed, you still have a job, but you’re your own boss. You can make more money, have a better quality of life, help people, etc. And you can do it your way. Amazing. Well done. But “entrepreneur” implies something more. As an...

Story Time  Years ago, we took our nine-year-old son to LegoLand. He was more than a fanatic–he was a madman. Always building things. Mostly with Legos.  As soon as we got inside the park, he made a beeline for the greatest thing he had ever seen:...