The Adaptive Agency
How To Become A Strategic Business Owner
Are you one of the many small business owners grappling with the daily grind? Do you dream of stepping back and working on the bigger picture? But how do you get from tactical to strategic? In this article, I'll demystify it so you can better think...
5 Powerful Business Mindset Shifts
I’ve had great mentors from multiple industries. Each one taught me things from outside of my echo chamber. Today I’ll share 5 things with you that have nothing to do with insurance and everything to do with growing a business. I hope they help...
Compounding Effort Changed Everything For Me
We all know how compound interest works, right? But for this article, let’s simplify it: Compound interest makes your starting amount bigger, so you get even more interest in the future. Guess what? Effort can compound in the same way. If you focus...
Customer Loyalty Beats Customer Satisfaction
How often do you hear about the importance of customer satisfaction? And how hard do you and your team work to deliver it? And how many customers leave anyway? Way too many, I’m guessing. The truth is that customer satisfaction doesn’t translate...
Focusing On Profit Will Change Your Life
Profit is virtuous. Yes, it is. And profit—not revenue, not headcount—is the key to everything you want in your business. By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much...
Here’s How Much A Sale Is Worth
Does selling a $2,000 premium policy at a 10% commission earn you $200? No. I’ll come back to this in a minute. Last week, in The Smartest Metric You Aren’t Using, we talked about “Customer Acquisition Cost”. CAC basically tells you, “I’m spending...