The Adaptive Agency

If you missed part 1 of this series, the link is here. Part 2 can be found here. A business with a strong niche isn’t trying to be “better” than the competition. They’re trying to differentiate themselves out of competition altogether. And one of...

If you missed part 1 of this series, the link is here. Going from selling commodity products to whoever will buy them to dominating a niche is a spectrum. Last week I mentioned some examples of the spectrum: Offer better service. Offer convenience....

Too many agents are stuck in the grind. They got into business for great reasons: be their own boss make a lot of money help protect people Now, they work internet leads for a living. There is a path to the impact and the income you dreamed of. But...

Thinking deeply about your business is hard. That’s partly because you’re too close to it. And because you’ve been doing the same things for a long time. Not to mention, deep thoughts are usually abstract, not concrete. But you can cut through a...

Two kinds of agencies make a lot of sense to me. The first earns under $100K a year and loves it: more money than they’ve ever made, being their own boss, having a relaxed schedule, etc.. The second has mastered the art of making $500K+ of net...

There are companies you’ll always buy from. And there are some you’ll never buy from again. You know which ones they are. They’ve earned your business and it would be very hard for them to lose it. They’ve created customer loyalty. Customer loyalty...