How To Become A Strategic Business Owner

May 18, 2023 | Strategy

Are you one of the many small business owners grappling with the daily grind? Do you dream of stepping back and working on the bigger picture? But how do you get from tactical to strategic? In this article, I’ll demystify it so you can better think and act...

5 Powerful Business Mindset Shifts

May 5, 2023 | Strategy

I’ve had great mentors from multiple industries. Each one taught me things from outside of my echo chamber. Today I’ll share 5 things with you that have nothing to do with insurance and everything to do with growing a business. I hope they help you.   1. Do...

Compounding Effort Changed Everything For Me

Apr 21, 2023 | Strategy

We all know how compound interest works, right? But for this article, let’s simplify it: Compound interest makes your starting amount bigger, so you get even more interest in the future. Guess what? Effort can compound in the same way. If you focus on efforts that...

Customer Loyalty Beats Customer Satisfaction

Apr 14, 2023 | Strategy

How often do you hear about the importance of customer satisfaction? And how hard do you and your team work to deliver it? And how many customers leave anyway? Way too many, I’m guessing. The truth is that customer satisfaction doesn’t translate into growth and...

Focusing On Profit Will Change Your Life

Mar 31, 2023 | Profitability, Strategy

Profit is virtuous. Yes, it is. And profit—not revenue, not headcount—is the key to everything you want in your business. By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much better off as a...

Here’s How Much A Sale Is Worth

Mar 24, 2023 | Strategy

Does selling a $2,000 premium policy at a 10% commission earn you $200? No. I’ll come back to this in a minute. Last week, in The Smartest Metric You Aren’t Using, we talked about “Customer Acquisition Cost”. CAC basically tells you, “I’m spending X dollars to get a...