There are five levels of selling and some of them require more skill than others. From the basic level of selling products to more advanced levels of selling extended relationships. Where does your agency rank? Try some of the higher levels and let us know how it...
Getting high-quality referrals is easy, but if you’re one of the almost everybody who thinks it’s hard, here’s the missing ingredient. I’m going to share with you a mental hack that will permanently change the way that you think about getting...
Hey, I have a secret. It’s a secret phrase that gets customers to bite every time. All I do is say this phrase, and they open their checkbooks. Are you ready for this? What I say is… You know the sales world is full of tricks and gimmicks. Everybody seems...
There’s an actual recipe for getting high-value referrals. I’m going to share it with you. You know, getting high-value referrals should be easy and intuitive. Unfortunately, there’s a lot of confusion out there because there are so many gimmicks and...
If you try to sell me a product with a price, you’re begging me to shop you. If you are really good at what you do, if you have the expertise that your clients can really benefit from, you’ve got to stop leading with products. If you say to your client,...
Can I trust you to take care of my friends and my family? If you want to drive high-value referral business, it really comes down to trust. Trust is a feeling. It’s an emotion that has to be created, but it’s also one of the most powerful emotions there is...
