If you want your agency to really thrive and you need your employees to help you get there, you have to be able to eliminate fear. Your employees have got to feel safe. If years at previous jobs has conditioned your employees to always be worrying about losing their...
Here’s a really useful but simple agency growth hack. Stop taking bad advice from others. If you’re in a workshop or a seminar and some coach is telling you to do things that amount to manipulating your customers or making your employees live in a...
So this growth hack is really a mindset shift. We call it extreme customer alignment. We say extreme because what we mean is you’re figuring out how to make what’s in your best interest and your customer’s best interest, the exact same thing....
Here’s a really important growth hack. It’s called the 15% rule and what this means is that you need to spend 15% of your time as a small business owner thinking about your strategy, thinking strategically about the future of your business. There is the...
So here’s a really important concept. It’s called asymmetric value. We’re talking about the difference between what it costs you to give something and the value to the person who’s receiving it. So if you can imagine, there is stuff that your...
