The Adaptive Agency
The Smartest Metric You Aren’t Using
I know you have a ton of metrics to watch. Many of them don’t tell a story and don’t help you make critical decisions. They just stress you out. This one will change your life: Custom Acquisition Cost, or “CAC”. How will CAC make you...
My Employee Growth Model
Employee turnover is the worst: you lose someone good, AND you have to try to find someone new, AND you have to train them, AND you have to hope they work out. Even worse, you lost that employee's future potential forever. When I came to Client...
How To Eliminate Failure
I have overcome failure. I no longer worry about it or experience disappointment because of it. This is not a post about having a positive attitude or avoiding risk. It's about 3 ways of reframing everything you do so that failure becomes...
“Agency” Is Not Your Business Model
This might be jarring for some readers. 10% will get it, and 1% will do something about it. Those who do will still compete for sales but not revenue, profit, or market share. We’re talking massive advantage. “Insurance Agency” is not a business...
Simple Shift, Massive Team Empowerment
I recently relaunched biweekly 1:1 meetings with my direct reports. None of these items are on the agenda: collecting status updates evaluating project progress assigning deliverables recording takeaways assigning action items In fact, the agenda...
Insurance Agent Vs. AI: What You Need To Know
Artificial Intelligence (AI) for the masses came online in December. It’s called ChatGPT. You can communicate with it at openai.com. It gives impressive answers to hard questions in seconds. Many think it will put Google search out of business....