The Adaptive Agency
How Do I Get More Customers?
So many agents are asking the question: “How do I get more customers?” They’ve bought leads, sponsored community events, and tinkered with social media. But nothing seems to be the silver bullet. Focusing on “How do I get more customers?” is a...
Want To Convert More Leads? Optimize Contact Ratio
So far this year, my team has made about 750K calls. When you have data on >1M calls per year, you learn stuff. And of those learnings, Contact Ratio is a hidden treasure. Whether you're prospecting or setting your own review appointments (break...
Is Your Agency Interchangeable?
Having met thousands of agents and heard hundreds of them talk about their businesses, I’ve realized that they’re distributed just like every other industry. Some are truly incredible. A few are awful and don’t last. Most are interchangeable. I...
Ditch Labor; Go For Talent
Imagine two agency owners: Lacey and Frank. Both are trying to grow their agencies and need people. But they go about it differently. Let’s take a look. Agency 1 (“Lacey”) Focuses On Talent Lacey isn’t content to fill seats. She wants a...
How To Become A Strategic Business Owner
Are you one of the many small business owners grappling with the daily grind? Do you dream of stepping back and working on the bigger picture? But how do you get from tactical to strategic? In this article, I'll demystify it so you can better think...
Say Ah. 5 Profitability Lessons From Your Dentist
You probably didn’t know that Client Focus has a dental line of business. (We set patient appointments for them.) It turns out dentists do some things that are amazingly applicable to insurance agency profitability. Here are the top 5. ...