The Adaptive Agency
5 Powerful Business Mindset Shifts
I’ve had great mentors from multiple industries. Each one taught me things from outside of my echo chamber. Today I’ll share 5 things with you that have nothing to do with insurance and everything to do with growing a business. I hope they help...
Employees and Customers Are People
Business wisdom said, “The customer comes first.” Terrible idea. Unless you’re a solopreneur, your customers are dealing with your employees. If your employees don’t feel valued, customers won’t have a good experience. So the wisdom evolved: “We...
Compounding Effort Changed Everything For Me
We all know how compound interest works, right? But for this article, let’s simplify it: Compound interest makes your starting amount bigger, so you get even more interest in the future. Guess what? Effort can compound in the same way. If you focus...
Customer Loyalty Beats Customer Satisfaction
How often do you hear about the importance of customer satisfaction? And how hard do you and your team work to deliver it? And how many customers leave anyway? Way too many, I’m guessing. The truth is that customer satisfaction doesn’t translate...
Focusing On Profit Will Change Your Life
Profit is virtuous. Yes, it is. And profit—not revenue, not headcount—is the key to everything you want in your business. By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much...
Here’s How Much A Sale Is Worth
Does selling a $2,000 premium policy at a 10% commission earn you $200? No. I’ll come back to this in a minute. Last week, in The Smartest Metric You Aren’t Using, we talked about “Customer Acquisition Cost”. CAC basically tells you, “I’m spending...