The Adaptive Agency

Getting Your Drive Back

Today is a slight departure from the usual culture and strategy themes, but I’ve found it to be foundational to everything I’m trying to accomplish. I’ve had times when I thought I could accomplish just about anything. Then there were times when the best I could...

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Focusing On Profit Will Change Your Life

Profit is virtuous. Yes, it is. And profit—not revenue, not headcount—is the key to everything you want in your business. By the time this article is finished, you’ll be thinking about profit all the time. You and your insurance agency will be much better off as a...

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Here’s How Much A Sale Is Worth

Does selling a $2,000 premium policy at a 10% commission earn you $200? No. I’ll come back to this in a minute. Last week, in The Smartest Metric You Aren’t Using, we talked about “Customer Acquisition Cost”. CAC basically tells you, “I’m spending X dollars to get a...

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The Smartest Metric You Aren’t Using

I know you have a ton of metrics to watch. Many of them don’t tell a story and don’t help you make critical decisions. They just stress you out. This one will change your life: Custom Acquisition Cost, or “CAC”.   How will CAC make you smarter? CAC answers 3...

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