The Adaptive Agency

How to Stay Focused on the Destination

Here we are in 2024. Wow! And guess what? In no time flat, we’ll be saying, “Here we are in 2025.” Some things are going to happen in the meantime. They’ll define 2024 for you and your agency. Whether you make them happen or watch them happen,...

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10 Breakthrough Ideas for 2024

2024 will come and go. If you want it to be the year things begin to change for you and your agency, pick a few items from this list and pursue them zealously. You’ll be amazed at what happens. 1. Stop doing things that don’t work. It sounds trite,...

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Your Most Critical Budget

Have you ever thought, “I didn’t get anything important done but I’m exhausted!” A lot of things can lead to that feeling. Things like: Never-ending task work. Putting out fires all day. Doing things yourself to make sure they’re done right. You...

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Are You Missing $Millions?

Story Time  Years ago, we took our nine-year-old son to LegoLand. He was more than a fanatic–he was a madman. Always building things. Mostly with Legos.  As soon as we got inside the park, he made a beeline for the greatest thing he had ever seen:...

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