The Adaptive Agency
10 Truths About Customers
In this business, people come first. Everyone needs to be protected from risks and accidents. And you love giving them value. But they don’t all respond the same way, do they? Here are 10 truths about customers that you probably already realized...
Don’t Let “The Customer Comes First” Backfire
One of the most common phrases we hear businesses repeat is the timeless adage, “The customer comes first!” And it’s true, in the sense that you need to put your customers’ well-being before your own. Because if you lose your customers, you lose...
Directional Accuracy Beats Rigid Plans
Goals and plans. We’re always making them. But how often do find ourselves pursuing a goal or sticking to a plan that we’re not sure makes sense anymore? A lot of time can get lost down that rabbit hole. Sometimes goals and plans outlive...
You Are Your Brand
Think of a person you admire. Now think of a business you admire. Have you ever known someone who was admirable in person but not in business? They were one way at church and another way at work? How did you feel about that person? Brands are all...
Why Your Best Closer Is Not Your Best Dialer
"If my best closer would just dial more, he could make a lot more sales." I hear this all the time. Here’s the sad truth: your best closer will not become your best dialer, and vice versa. Great closers and great dialers are two distinct breeds....
Our Love Affair With Busywork
Ah, busy work. It starts as an innocent fling, doesn’t it? A little task here, a minor assignment there, and before we know it, we’re in a full-blown, committed relationship. From Obstacle to Escape Here’s the raw truth: At some point,...