The Adaptive Agency

The Math Of A Lost Customer

Customer churn may seem like a natural part of business. Here’s why it actually costs a fortune.   Hard Costs CAC (Customer Acquisition Cost) Acquiring a customer costs money. Most small businesses underestimate this cost and how it drains...

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Expert Delegation In 3 Questions

Delegation unlocks unlimited potential. I’ve not found a limit to the leverage you can generate through dedicated delegation. Sadly, delegating is neither well understood nor purposefully practiced. These three questions will avail avenues of...

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Would You Give Sara A Raise?

Every responsible business owner wants to reduce costs. But there are obvious costs—the kind that stares back at you from a ledger, and there are hidden costs. Hidden costs are usually **much** bigger but tend to go unnoticed because of their low...

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Your Competitive Superpower

If you want explosive business growth, you have to compete aggressively. With yourself. Not with your competitors. Chasing competitors is the worst business strategy ever. Today I’ll walk you through this mindset shift. And you can download our...

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