The Adaptive Agency
Agent Interview: Talking Strategy with Alex Carter
In today's episode, I interview AI-generated insurance agent Alex Carter. See how much of Alex’s ideas resonate with you! Matt: Hi Alex. As we were chatting about this interview I was impressed by how much you love what you do. What is it about...
Creating Value Vs. Transmitting Value
You can create value. Or you can transmit value. These are the two ways to give value to customers. Which one you emphasize will determine the quality and duration of customer relationships. Transmitting value is pretty straightforward: A customer...
Love People, Not Things
I heard this quote years ago from Spencer Kimball and it stuck: “Love people, not things; use things, not people.” As it pertains to business, nothing could be more calculated to produce long-term success and happiness. People Need To Be Cared...
Free Tool To Get Rid Of Busy Work and Find Your 10x
In The Adaptive Agency, I talk a lot about getting out of the hamster wheel. It’s the topic that gets the most responses. But let’s get more specific. “10x Is Easier Than 2x.” I recently read 10x Is Easier Than 2x by Dan Sullivan. Great...
Two Ways To Grow: How Much Do You Want To Work For Each Dollar?
Dave Christy's event in Dallas last week was amazing. If he has another one, don't miss it. Of course, Dave's an excellent human and a mega-successful agent with an impressive network that he shared with attendees. The sessions were great and the...
Super-Satisfied Customers: 3 Ways To Maximize Customer Loyalty
Customer churn stinks. After earning back your Customer Acquisition Cost, you might only make money for a couple of years before the customer bails to save a few bucks. And the loss of potential income! Customers who stay for a long time and give...