Agency Growth Hack: Extreme Customer Alignment

So this growth hack is really a mindset shift. We call it extreme customer alignment. We say extreme because what we mean is you’re figuring out how to make what’s in your best interest and your customer’s best interest, the exact same thing....

Agency Growth Hack: The 15% Rule

Here’s a really important growth hack. It’s called the 15% rule and what this means is that you need to spend 15% of your time as a small business owner thinking about your strategy, thinking strategically about the future of your business. There is the...

Agency Growth Hack: Asymmetric Value

So here’s a really important concept. It’s called asymmetric value. We’re talking about the difference between what it costs you to give something and the value to the person who’s receiving it. So if you can imagine, there is stuff that your...