The Adaptive Agency
Are You Missing $Millions?
Story Time Years ago, we took our nine-year-old son to LegoLand. He was more than a fanatic–he was a madman. Always building things. Mostly with Legos. As soon as we got inside the park, he made a beeline for the greatest thing he had ever seen:...
Busy To Strategic: 60 Minutes A Week To Get Out Of The Grind
Here’s A Promise Block out an hour a week to think about your business. The Strategic Leap Framework will transform your agency. Introduction You want to “work on your business, not just in it.” You were “busy all week and didn’t get...
10 Truths About Customers
In this business, people come first. Everyone needs to be protected from risks and accidents. And you love giving them value. But they don’t all respond the same way, do they? Here are 10 truths about customers that you probably already realized...
Don’t Let “The Customer Comes First” Backfire
One of the most common phrases we hear businesses repeat is the timeless adage, “The customer comes first!” And it’s true, in the sense that you need to put your customers’ well-being before your own. Because if you lose your customers, you lose...
Directional Accuracy Beats Rigid Plans
Goals and plans. We’re always making them. But how often do find ourselves pursuing a goal or sticking to a plan that we’re not sure makes sense anymore? A lot of time can get lost down that rabbit hole. Sometimes goals and plans outlive...
You Are Your Brand
Think of a person you admire. Now think of a business you admire. Have you ever known someone who was admirable in person but not in business? They were one way at church and another way at work? How did you feel about that person? Brands are all...