The Adaptive Agency

Our Love Affair With Busywork

Ah, busy work. It starts as an innocent fling, doesn’t it? A little task here, a minor assignment there, and before we know it, we’re in a full-blown, committed relationship.   From Obstacle to Escape Here’s the raw truth: At some point,...

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Creating Value Vs. Transmitting Value

You can create value. Or you can transmit value. These are the two ways to give value to customers. Which one you emphasize will determine the quality and duration of customer relationships. Transmitting value is pretty straightforward: A customer...

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Love People, Not Things

I heard this quote years ago from Spencer Kimball and it stuck: “Love people, not things; use things, not people.” As it pertains to business, nothing could be more calculated to produce long-term success and happiness. People Need To Be Cared...

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